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Effects on traffic: Smaller fractions of duplicate content, like the www redirect (the one we're in need of here) may moderate impact on traffic. Might want to see after doing the right 301 redirect from www to non-www (or vice versa) will result in moderately better rankings. Actual duplicate content, where you post the actual content on two different websites for instance, have a higher threaten. It is highly likely only kind of sites will rank with the content with a small chance that both will not rank almost all. Recommended is Avoid duplicate contented!!!